
Mass Media Research An Introduction
by Wimmer, Roger D.; Dominick, Joseph R.Buy New
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Summary
Table of Contents
The Research Process | |
Science and Research | p. 1 |
Elements of Research | p. 41 |
Research Ethics | p. 65 |
Sampling | p. 83 |
Research Approaches | |
Qualitative Research Methods | p. 107 |
Content Analysis | p. 139 |
Survey Research | p. 166 |
Longitudinal Research | p. 199 |
Experimental Research | p. 218 |
Data Analysis | |
Introduction to Statistics | p. 241 |
Hypothesis Testing | p. 264 |
Basic Statistical Procedures | p. 278 |
Research Applications | |
Research in the Print Media | p. 305 |
Research in the Electronic Media | p. 327 |
Research in Advertising | p. 356 |
Research in Public Relations | p. 379 |
Research in Media Effects | p. 392 |
Mass Media Research and the Internet | p. 427 |
Appendix Tables | p. 444 |
Glossary | p. 459 |
Name Index | p. 469 |
Subject Index | p. 478 |
Table of Contents provided by Syndetics. All Rights Reserved. |
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